Dental Marketing Tactics That Work For Dentists

Often, dental practices play marketing whack-a-mole: trying the latest scheme that they see their peers implementing and think will work for them. Then they whack it, get no results and then move on to the next thing that they’ve heard is working for someone else.Source:bestresultsdentalmarketing.com

While dental marketing may not be as glamorous as other business industries, it is a critical component of any successful practice. It is important to understand what strategies are delivering results, and more importantly, why they’re delivering results.

Best Practices for Dentist Reputation Management Online

A well-optimized website is one of the most important elements for any dentist’s marketing efforts. It should include targeted keywords and be responsive for visitors on desktops, tablets and mobile devices. It’s also important to incorporate video media content into the website. Studies have shown that customers respond well to videos, and Google algorithms reward websites with engaging content. Videos can range from patient testimonials to a welcome video that humanizes the office staff.

In-person events or “meetups” can be a great way to reach new patients. Some examples of in-person events are oral health presentations for kids in schools or dental camps. Getting these events in the local calendar can help establish the practice as a community-centric entity and increase brand awareness.

Another tactic is to partner with other businesses in the area, such as orthodontists, medspa’s or even pet groomers. You can market to each other’s audiences and offer deals that allow potential patients to knock out two health tasks at once.